Property is more than just property. It’s about people having a place to BE. Somewhere to call home – whether you’re owning or renting.
At its fundamental level, property gives the most basic need of shelter. But it’s more than just that. People generally have an emotional connection to a property. It’s a place to put down roots, a solid base from which to build a life. It’s a foundation for all you want to be and do in life.
(And if you’re investing, it’s also about a building a foundation for your future, while being in the business of providing a decent home for someone. But it typically involves big numbers, big decisions and big consequences, which means it is critically important to get right.)
At “Properties For Good”, we believe that property can be done with both a desire to do well AND to do good simultaneously.